The Event Cinema Assn., a new industry trade body to support and promote the developing market for alternative content programming in U.K. and European cinemas, launched today in London.
LONDON -- Front Row Networks, the L.A.-based concert production and distribution company, has struck a deal with Altive Media for the theatrical distribution of its 3D concerts in the U.K. and…
In-theater advertising firm Screenvision has inked a two-pronged deal with digital cinema provider Cinedigm, acquiring the latter company's cinema advertising division, UniqueScreen Media, as well as…
Digital cinema programmer/distributor Cinedigm is aiming to reshape alternative content in theaters, and Wednesday announced an important deal to help it refocus on its new strategy.
The Cinema Expo kicked off in Amsterdam on Monday with the spotlight squarely on the rapidly growing opportunities of digitization and 3D, which continues to expand globally at a dramatic rate.
As installation of digital screens picks up in Europe, exhibitors are exploring options for showing "alternative content" alongside new feature films.
More “Alternative Content” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Heaven is for Real
Heaven is for Real1Daily:$3.7M Cumulative:$3.7M Sony / TriStar 0.00%
Captain America: The Winter Soldier
Captain America: The Winter Soldier2Daily:$3.5M Cumulative:$170.6M Disney -25.44%
Rio 23Daily:$3.0M Cumulative:$49.3M Fox -28.83%