In this week's edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “The Judge” leads in spending with an estimated outlay of $10.1 million for spots that have aired 1,284 times…
Alexander and the Terrible Horrible No Good Very Bad Day
Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot – which studies social data…
Q&A: Indie Helmer Miguel Arteta Goes Studio with 'Alexander and the Terrible, Horrible, No Good, Very Bad Day'
Miguel Arteta began his feature film directing career in 1997 with "Star Maps," which was nominated for the Independent Spirit's Best First Feature Award. He followed with a series of critically…
In this week's edition of the Variety Movie Commercial Tracker, powered by iSpot.tv, “The Judge” leads in spending with an estimated outlay of $10.4 million for spots that have aired 1,006 times…
Steve Carell, Jennifer Garner and 'Alexander' Stars Celebrate 'Love Letter to Family' at L.A. Premiere
Alexander may have had a terrible, horrible, no good, very bad day, but the red carpet premiere of Disney's movie adaptation of Judith Viorst's children's classic was anything but, with stars Steve…
A passable, tolerable, not unbearable, totally inoffensive comedy that doubles the formula of Judith Viorst's beloved 1972 children's book.
Digital Audience Ratings: Furious Facebook Activity Drives 'Fast 7' to Top While 'St. Vincent' Rides TIFF Wave
Each week Variety publishes ListenFirst Digital Audience Ratings (DAR), a measurement of fan engagement across all the major digital platforms as it relates to film (see the TV version here)…
Disney has released its new trailer for "Alexander and the Terrible, Horrible, No Good, Very Bad Day." Starring Steve Carell and Jennifer Garner, the film follows their 11-year-old son Alexander (Ed…