Adjusting to digital cinema is this year's challenge for the organizers of the AFM.
The indie film business is heading for Santa Monica with a spring in its step.
To its critics, the Independent Film & TV Alliance just organizes the AFM and represents a certain breed of L.A. producer.
The American Film Market will screen 390 titles, including recent fest titles "Dirty Girl," and "The Whistleblower" and premieres of "Little Murder," "Love, Wedding, Marriage" and "The Warrior's Way."
The People's Choice Awards and American Film Market will co-host the second annual Favorite Film Pitch contest during the 31st annual AFM.
The American Film Market has announced its own social network to connect producers, buyers and sellers.
AFI Fest 2010 will be held Nov. 4-11 in Hollywood in conjunction with the American Film Market, which runs Nov. 3-10 at its usual Santa Monica haunt.
SPC has acquired all North American rights to helmer Juan Jose Campanella's arthouse standout.
As the American Film Market started to wind down Monday, the mood was optimistic.
French mini-major EuropaCorp has inked a raft of sales on "Adele Blanc Sec," the comicbook-based pic helmed and produced by Luc Besson.
Veterans cited the need for unique distribution strategies, including digital marketing.