New Yorkers are a proud bunch. It can take sophisticated survival skills to live in the city. Even more so to do business there.
Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
If it could, Samsung would put one of its smartphones in Oscar's hand. Given its massive viewership, only second behind the Super Bowl each year, marketers have long seen the Academy Awards as…
Aggressive online ads more likely to engage auds
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs.
Advertisers are moving more of their marketing dollars to the megaplex.
Who can blame TV advertisers if they find themselves a bit fearful in media's new digital world?
Following a dire 2009, the U.K. TV advertising market is heading for a "robust recovery" this year, with local terrestrial giant ITV set for some impressive gains in the first half of 2010.
Marketers and ad agencies, long accustomed to interrupting a television show or preceding a movie with their message, are now trying to learn the new language of video advertising on the Internet.
More “Advertising” on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Non-Stop1Daily:$1.6M Cumulative:$36.7M Universal Pictures -3.70%
Son of God
Son of God2Daily:$1.4M Cumulative:$31.5M Fox 8.58%
The LEGO Movie
The LEGO Movie3Daily:$1.0M Cumulative:$214.0M Warner Brothers 6.54%