TV remains the biggest recipient of ad dollars, but winning cash is growing more complicated, as advertisers yearn to test out social media and mobile devices.
The last thing young people want during their summer break is a bunch of commercials that follow them around. What will these people make, then, of the subtle promotions from AT&T that appear in and…
For more than a century, advertisers have complained about the unscientific nature of their business by repeating the famous words attributed to 19th century department store mogul John Wanamaker…
Variety will fete Katie Bayne, prexy of North America Brands for Coca-Cola North America Group, with the Entertainment Branding Impact Award at its advertising summit on June 6 at the Hollywood…
New Yorkers are a proud bunch. It can take sophisticated survival skills to live in the city. Even more so to do business there.
Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
If it could, Samsung would put one of its smartphones in Oscar's hand. Given its massive viewership, only second behind the Super Bowl each year, marketers have long seen the Academy Awards as…
Aggressive online ads more likely to engage auds
Scripps Networks Interactive, parent of Food Network, HGTV and The Travel Channel, said strong advertising and affiliate revenue boosted profit last quarter despite hefty programming costs.
Advertisers are moving more of their marketing dollars to the megaplex.
Domestic Film DAILY
PROVIDED BY: Box Office
Heaven is for Real
Heaven is for Real1Daily:$3.7M Cumulative:$3.7M Sony / TriStar 0.00%
Captain America: The Winter Soldier
Captain America: The Winter Soldier2Daily:$3.5M Cumulative:$170.6M Disney -25.44%
Rio 23Daily:$3.0M Cumulative:$49.3M Fox -28.83%