"The Bachleorette" has run on ABC - off and on - since 2003. And yet only in 2013 did Clorox decide to advertise in the show. What brought the well-known bleach to the saucy reality series? An…
Two of the world's biggest advertising companies said Sunday they would merge, in a maneuver likely to affect big-spending marketers like PepsiCo and Coca-Cola as well as media companies like CBS…
Two of the world's biggest advertising companies are said to be contemplating a merger, the latest sign that shifts in the way marketers communicate with consumers has crimped income and revenue for…
Domestic Film DAILY
PROVIDED BY: Box Office
No Good Deed
No Good Deed1Daily:$1.8M Cumulative:$27.7M Sony / Screen Gems 13.13%
Guardians of the Galaxy
Guardians of the Galaxy2Daily:$778,903 Cumulative:$307.3M Disney 34.56%
Dolphin Tale 2
Dolphin Tale 23Daily:$703,203 Cumulative:$17.1M Warner Brothers 34.59%
TV remains the biggest recipient of ad dollars, but winning cash is growing more complicated, as advertisers yearn to test out social media and mobile devices.
The last thing young people want during their summer break is a bunch of commercials that follow them around. What will these people make, then, of the subtle promotions from AT&T that appear in and…
For more than a century, advertisers have complained about the unscientific nature of their business by repeating the famous words attributed to 19th century department store mogul John Wanamaker…
Variety will fete Katie Bayne, prexy of North America Brands for Coca-Cola North America Group, with the Entertainment Branding Impact Award at its advertising summit on June 6 at the Hollywood…
New Yorkers are a proud bunch. It can take sophisticated survival skills to live in the city. Even more so to do business there.
Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
If it could, Samsung would put one of its smartphones in Oscar's hand. Given its massive viewership, only second behind the Super Bowl each year, marketers have long seen the Academy Awards as…