Adobe Systems has agreed to acquire TubeMogul, a video-advertising platform provider and one of the industry’s largest pure-play ad tech companies, for $540 million net of debt and cash. TubeMogul…
ComScore may have moved another inch in its effort to dominate the media industry’s yardstick. ComScore, which in recent months has become more aggressive in its bid to unseat Nielsen as the…
It’s been six years since the cable biz first started working on “TV Everywhere”: services that let subscribers stream TV content to multiple Internet devices, designed to ensure people will stay in…
Nielsen and Adobe Systems have paired up for what they claim will be the first comprehensive, cross-platform system for comparably measuring consumption of digital-media content — including TV…
Until earlier this year, Viacom had used its own internally developed video player in apps for channels like MTV, Nickelodeon and Comedy Central. But in gearing up for TV Everywhere, to make more…
Adobe Systems is using Apple's streaming-media protocol as the de facto standard in its Primetime video-publishing system — putting its own technology on the back burner — in acknowledgement of Apple…
To: Hollywood and the Motion Picture Academy Re: Oscar’s insults to visual effects I see that you didn’t take my advice about playing up vfx on the Oscars. Ratings are up anyway. Congrats! But before…
Plan aims to nudge consumers toward compliance
Kodak will receive the Philo T. Farnsworth Award at the 64th Primetime Emmy Engineering Awards.
Producers find ways to shoot in the city
The media freakout over the mixed reaction to Tuesday's CinemaCon preview of "The Hobbit" footage with high-frame-rate 3D had me rolling my eyes.