Reports this week of TV commercials finding a place on Facebook may seem like a gamechanger for social media, but Twitter has already made serious inroads on this front.
Patrick Whitesell, co-CEO of WME Entertainment, opened up on the state of his business in a rare, wide-ranging interview that included an explanation of the agency's rationale in its recent 49%…
When a media company - old or new - presents new programs featuring John Stamos or Gwyneth Paltrow, why wouldn't an advertiser throw money at some of them? Ad buyers have a couple of answers. Shows…
Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
As some major online ad networks scramble to pull away from pirated content sites, more just rush in to take their place.
Measuring viewing interest and passion for television shows via social media was a big topic in 2012.
Who can blame TV advertisers if they find themselves a bit fearful in media's new digital world?
Seth Gaven has been named senior veep, creative advertising, at MGM Distribution.
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Domestic Film DAILY
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