TV marketing execs are devising dozens of ideas to introduce new series and convince the public not only to sample them but to stick around.
A piece of CBS history from the 1970s has returned home after a posthumous donation by its creator, Vincent Ashbahian.
From agents to TV executives to Internet provocateurs, and digital mavens to film producers and creatives, these are the New Yorkers who are revitalizing Gotham's rich showbiz legacy.
Fox isn't waiting for the fall season to start to pair its new comedy "New Girl" with one of its hottest shows, "Glee": When "Glee: The 3D Concert Movie" opens in theaters Friday, fans will get a…
The Big Four's blurbmeisters are preparing for a fall Armageddon.
Garen van de Beek has been promoted to exec veep and creative director of CBS Marketing Group.
In a year when the TV Academy nearly abolished its Emmy "main title theme" category, classic TV themes are turning out to be incredibly valuable properties -- especially when it comes to remakes.
Ron Scalera, a longtime marketing and promotion executive for CBS, died Wednesday near his home in Encino. He was 49.
Near-naked stars in provocative ads, video clips placed in magazines, online equivalents of chain letters -- fall TV marketing campaigns have grown wilder as networks fight to get viewers to sample…
CBS is going on offense, launching a media blitz this week to tout its primetime strength heading into the upfronts.