Paramount Pictures has tapped Sabrina Ironside to serve as senior VP of brand management. Ironside will oversee Paramount's film branding activities with retailers, including consumer products and…
When it comes to promotional partnerships, "Star Trek" isn't known for going where no brand has ever gone before. In the films, Captain Kirk and his crew are never seen behind the wheel of a fancy…
HSN, which typically targets women with its shopping channel, will turn to Seth Rogen next month to help boost sales.
Pepsi will promote Paramount's concert pic "Katy Perry: Part of Me 3D," as the soft drink giant launches its first global campaign "Live For Now," which links up with entertainment artists and…
Nearly a decade after leaving Hollywood in its rearview mirror, BMW is back in a big way.
Iron Man, and his billionaire alter ego Tony Stark, is turning into the new James Bond for marketers.
Marketing movies isn't getting any cheaper in Hollywood, but LeeAnne Stables has been able to enlist some heavy-hitters to flex their marketing muscle for Paramount Pictures.
Paramount has upped its top promo-partner wrangler, LeeAnne Stables, to exec VP of worldwide marketing partnerships.
In a rare case of a superhero owning a car that can also be bought by mere mortals, the German automaker Audi has partnered with Marvel Studios and Paramount Pictures to tie in with the bigscreen…
Domestic Film DAILY
PROVIDED BY: Box Office
Captain America: The Winter Soldier
Captain America: The Winter Soldier1Daily:$3.5M Cumulative:$162.3M Disney -70.34%
Rio 22Daily:$2.7M Cumulative:$42.0M Fox -77.49%
Oculus3Daily:$946,007 Cumulative:$13.0M Relativity Media -64.44%