TV's biggest night will be used to sell TVs. In its first business initiative under new president and chief operating officer Lucy Hood. the Academy of Television Arts & Sciences has struck a…
AOL named Bob Lord, previously head of ad agency Publicis Groupe's digital technologies division, to run its advertising group, and AOL also officially announced a pact with Publicis to jointly offer…
The bulk of TV content watched on smartphones and tablets today is provided through Netflix and Hulu Plus -- not networks or pay TV providers, according to a new study. About 64% of TV shows viewed…
The funny thing about "Upfront Week" is that, usually, very little "upfronting" actually takes place.
Twitter, music cabler Fuse and Trident gum are launching "Trending 10," a daily countdown TV show and companion website based on music-related tweets designed to make Trident brand stick in viewers'…
Advertisers try to harness the audience reach of gory dramas such as "The Walking Dead" while striving to keep their brand images clean.
Television is tricky these days: Producing programs is more expensive than ever, and with so many ways to watch, drawing a big audience is challenging. Yet when they do make their choices, viewers…
Kinetic Content has named Peter Wasek as senior veep of finance and Melissa Weaver as senior veep of business and legal affairs. Wasek was previously with Walden Media. Weaver served as counsel for…
With Sherman heading up the charge, Logo, now in 50 million homes, underwent a brand shift meant to reflect the mainstreaming of gays and lesbians into American culture, which translated into a slew…
Turner Broadcasting said Friday that Donna Speciale of MediaVest USA will join the company as president of Turner Entertainment and Animation sales.