Warner Bros. has a big party planned for the 75th anniversary of “The Wizard of Oz.” The studio plans an extensive $25 million marketing campaign around the film that will involve its theatrical…
DC Comics has found a new way to let consumers suit up as their favorite superheroes beyond the usual Halloween costume. Under Armour has brokered a licensing deal with Warner Bros. Consumer Products…
The licensing biz is showing no fear in rallying around Godzilla. Fifteen years after Sony stumbled with its big-budget "Godzilla," leaving many partners left with unsold merchandise tied to the…
Warner Bros. has big plans for the 75th anniversary of "The Wizard of Oz." Imax will unspool a remastered 3D version of the film in theaters for one week beginning Sept. 20 in North America, to…
DC Entertainment and Warner Bros. are ready to throw Superman a big birthday bash for his 75th anniversary. The companies unveiled a new logo Thursday that it will be used by Warner Bros. Pictures…
Even before "Man of Steel" helps set up a "Justice League" movie at Warner Bros., the studio's consumer products division is already getting consumers — especially kids and families — used to seeing…
Legendary Entertainment is poised to leave the Warner Bros. fold by the end of the year and set up shop at a rival studio, unless the parties can mend their frayed relationship and come to terms on a…
Digital savvy got him the CEO job. Now Kevin Tsujihara has to unify Warner Bros. and steer its evolution in an on-demand world.
Superman doesn't drive an iconic car or sport a belt laden with gadgets, so when it comes to designing merchandise, toymakers haven't had much to play with.
With the first installment of "The Hobbit" out in theaters, Warner Bros. is looking to turn the trilogy into a major moneymaker in the retail aisle.
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
Dawn of The Planet of The Apes
Dawn of The Planet of The Apes3Weekend:$16.4M Fox