News Corp. is laying the groundwork for a stepped-up marketing assault for its new DBS platform DirecTV.
Newly merged public relations firm PMK/HBH has restructured its management under topper Pat Kingsley, while longtime partner Lois Smith has taken on a reduced consulting role.
New York-based holding company Interpublic Group --- which owns several ad agencies including McCann-Erickson and tallied about $18 billion in billings last year --- has acquired a majority stake in…
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Domestic Film DAILY
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