In one packed schmooze-and-booze New York week, digital media purveyors will try to dazzle Madison Avenue with new Internet shows, apps and ad executions.
Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
Aggressive online ads more likely to engage auds
Domestic Film DAILY
PROVIDED BY: Box Office
Guardians of the Galaxy
Guardians of the Galaxy1Daily:$2.6M Cumulative:$234.3M Disney -1.91%
Teenage Mutant Ninja Turtles
Teenage Mutant Ninja Turtles2Daily:$2.3M Cumulative:$128.8M Paramount Pictures -3.52%
Let's Be Cops
Let's Be Cops3Daily:$1.7M Cumulative:$34.2M Fox -6.44%
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