In one packed schmooze-and-booze New York week, digital media purveyors will try to dazzle Madison Avenue with new Internet shows, apps and ad executions.
Blighty's film distributors spent less coin on media advertising last year, according to figures released Thursday by the U.K. Film Distributors' Assn.
Aggressive online ads more likely to engage auds
Hollywood studios, networks, and guilds and unions, and other content creators are pouring money into a broadcast and cable ad campaign, hoping to drum up support for a major piece of anti-piracy…
Hulu is facing competition from the likes of Google TV and a new streaming-only subscription service from Netflix, but one of its bigger challenges may be growing pains felt within its group of…
Marketers and ad agencies, long accustomed to interrupting a television show or preceding a movie with their message, are now trying to learn the new language of video advertising on the Internet.
More “3953675″ on Variety.com
Domestic Film DAILY
PROVIDED BY: Box Office
Heaven is for Real
Heaven is for Real1Daily:$3.7M Cumulative:$3.7M Sony / TriStar 0.00%
Captain America: The Winter Soldier
Captain America: The Winter Soldier2Daily:$3.5M Cumulative:$170.6M Disney -25.44%
Rio 23Daily:$3.0M Cumulative:$49.3M Fox -28.83%