With Roland Emmerich opening his latest film, “White House Down,” this weekend, the director shines a timely spotlight on Warner Bros.' big-budget original-concept gamble, “Pacific Rim,” opening July…
Marketers typically shy away from pairing up with films unless they're based on an existing — and already popular — property. But with hits like "High School Musical," "Camp Rock" and "The Cheetah…
The 25-story-tall robots of "Pacific Rim" may have shoulders big enough to carry the hopes riding on the picture.
Retailers are buzzing over Pinterest's ability to boost sales for their businesses. But Hollywood's remained mostly silent about its potential to fill movie theater seats. For now.
Warner Bros.' outdoor marketing blitz for "Great Gatsby" plays on stylized, iconographic images.
Brad Pitt, Johnny Depp and Matt Damon are largely absent from the teasers for "World War Z"; "The Lone Ranger" and "Elysium" -- and that's by design.
The producers of "Veronica Mars" and the show's faithful fanbase are thrilled now that they've raised more than $2 million to get a film featuring Kristen Bell's sleuth finally greenlit through…
Innovative online marketing helped fuel 'Ted'
The surprisingly strong opening of Universal's "Fast and Furious" -- $71 million over the April 3-5 weekend -- was Hollywood's latest reminder of the power of Hispanic moviegoers.
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Domestic Film DAILY
PROVIDED BY: Box Office
300: Rise of an Empire
300: Rise of an Empire1Daily:$3.9M Cumulative:$48.9M Warner Brothers -66.23%
Mr. Peabody & Sherman
Mr. Peabody & Sherman2Daily:$2.2M Cumulative:$34.4M Fox / DreamWorks Animation -77.26%
Non-Stop3Daily:$1.3M Cumulative:$53.9M Universal Pictures -67.83%