The idea of a 5-year-old sitting in a theater and swiveling his head between the bigscreen and an iPad just feels wrong.
When "The Little Mermaid" protagonist Ariel sang about having "gadgets and gizmos galore," she probably wasn't talking about Apple products. However, Disney is providing incentive for movie-goers to…
There were a whole lot of error messages popping up on cell phone screens across America last night, as NBC's ambitious gameshow “The Million Second Quiz” debuted on the net's primetime lineup. So…
"The Bachleorette" has run on ABC - off and on - since 2003. And yet only in 2013 did Clorox decide to advertise in the show. What brought the well-known bleach to the saucy reality series? An…
Fans of Lifetime's "Project Runway" will become part of the live telecast with new second-screen voting features, as cabler looks to drive live-audience tune in for 12th season of the fashion…
This year the Tonys will launch a second-screen digital destination, with interactive content set to stream during the annual live kudocast on CBS -- a measure other TV skeins, such as the AMC zombie…
The long-projected demise of TV and the advertising that supports it is something that ought to take years. AT&T demolished it all in 30 seconds.
For this year's edition of Primetime Emmys, the Academy of Television Arts & Sciences is doubling down on its commitment to show love for interactive programming.
If some TV networks have their way, the phrase "We'll be right back after these commercials" could become a thing of the past.
A new way to watch movies online is more interactive than just pressing stop and start.
Domestic Film WEEKEND OF
PROVIDED BY: Box Office
300: Rise of an Empire
300: Rise of an Empire1Weekend:$45.1M
Mr. Peabody & Sherman
Mr. Peabody & Sherman2Weekend:$32.5M
Non-Stop3Weekend:$15.4M Universal Pictures