CBS Corp. took a look under the hood of TV Guide Network more than a year ago, but wasn't impressed by what it saw.
From the April 2, 2013 issue of Variety
The hope is that by spinning off a new network, FXX, News Corp. can extend the company's reach into the younger part of the demographic most coveted by advertisers.
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An entertaining serialized plot with plenty of twists, nudity and violence, but not the same grim streak or stuffiness of something like "The Borgias."
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Advertisers try to harness the audience reach of gory dramas such as "The Walking Dead" while striving to keep their brand images clean.