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Digital Tracking: Paul Blart Goes Head-to-Head With ‘Unfriended’

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Does digital data offer indicators that can be used to monitor marketing effectiveness and predict box office success even before awareness turns into intent? Moviepilot — which studies social data and box office trends — analyzes this weekend’s new movies across Facebook, YouTube, Twitter and Google (the methodology behind the numbers is laid out in the appendix… Read more »

Michelle Obama, Jill Biden, NBC’s ‘Night Shift’ Talk Veterans Health

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First Lady Michelle Obama and Jill Biden teamed with NBC and Sony Pictures TV’s “The Night Shift” on Friday to discuss the media’s portrayal of veterans’ health and wellness for an upcoming episode of the show, set to air on May 4. The discussion was part of the Joining Forces initiative, which was started by Michelle Obama and Jill… Read more »

Patrick Dempsey, Jay Leno Weigh in on Paul Newman in Racing Documentary

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Racers and car enthusiasts rolled over to the charity screening of “Winning: The Racing Life of Paul Newman” at the El Capitan Theatre in Hollywood. The film — preceded by a red carpet and followed by an after-party, both held at the Hollywood Roosevelt Hotel — celebrated actor Paul Newman’s passion for racing with archived footage… Read more »

Box Office: ‘Paul Blart 2,’ ‘Unfriended’ Heading for $18 Million Launches

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Universal’s “Unfriended” and Sony’s “Paul Blart: Mall Cop 2″ are providing respectable challenges to box office colossus “Furious 7,” each heading for an opening weekend as high as $18 million, according to early estimates Friday. The micro-budgeted “Unfriended,” which expands to 2,739 North American theaters, is outperforming recent tracking of about $12 million. The chiller… Read more »

Rupert Murdoch Shuffles New York City Properties

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SELLER: Rupert Murdoch LOCATION: New York City, N.Y. PRICE: $72 million SIZE: (approx.) 7,600 square feet, 5 bedrooms, 5.5 bathrooms YOUR MAMAS NOTES: Last year Rupert Murdoch shelled out a staggering $57.25 million for the top four floors of the newly built and supermodel slender One Madison building in New York City’s Flatiron District. Alas,… Read more »

Berlin Winner ‘Gueros’ Acquired for North America by Kino Lorber

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Kino Lorber has acquired North American rights to “Gueros,” Alonso Ruizpalacios’ Mexican coming-of-age comedy that won the best first feature award at last year’s Berlin Film Festival. “Gueros” is set in 1999, when a yearlong university strike both engaged and set adrift thousands of students in Mexico City. Two students, who had been living in… Read more »

‘Modern Family’s’ Vali Chandrasekaran Sets Overall Deal at 20th TV

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“Modern Family” co-exec producer Vali Chandrasekaran has set a two-year overall deal at 20th Century Fox TV. Deal calls for Chandrasekaran to remain with 20th TV’s “Modern Family” and transition to exec producer status in season eight. He had previously been under a deal at ABC Studios. “We are excited to add Vali’s bold and original… Read more »

Dominic Cooper to Star in AMC’s ‘Preacher’

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It’s official: Dominic Cooper will star as Jesse Custer in AMC’s pilot “Preacher.” Seth Rogen, who is one of the exec producers of the project, confirmed the news via Twitter. We have Jesse Custer! @dominiccoop is gonna save our souls. #Preacher — Seth Rogen (@Sethrogen) April 17, 2015 Based on Garth Ennis and Steve Dillon’s… Read more »

Spike TV, Jerry Bruckheimer To Develop ‘Harvest’

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Spike TV said it would partner with producer Jerry Bruckheimer and Warner Horizon Television to develop the drama series “Harvest,” the latest effort by the Viacom-owned outlet to pursue original scripted fare. The pact marks Spike’s first scripted deal with a major studio and marks an ongoing move by Spike to broaden its viewership beyond its… Read more »