Senior VP of A&R and Creative Director, Interscope Records
GM, Travis Scott’s Cactus Jack
Randall Medford made his name as Sickamore(right, with Travis Scott manager David Stromberg), the A&R whiz who rose from mixtape peddler in New York City to senior executive at Interscope Records, all while barely out of his 20s. But it was at Epic Records, where he was drafted by former chairman L.A. Reid to guide Travis Scott’s releases, which yielded the No. 27 track on BuzzAngle’s Top 30, “Goosebumps, that he really made his mark. He’ll continue to work with Scott independently, while, under Interscope exec VP Joie Manda, he oversees a slate of developing acts.
As Travis Scott’s business partner and manager, L.A. native David Stromberg has in five years seen the rapper rise from a once homeless hopeful to one of the music industry’s most respected ahead-of-the-curve artists. Credit Scott’s creeper beats and a well-established enigma, and also the visual creative, which Stromberg oversees. Before “Goosebumps,” Scott’s surprisingly vulnerable track about that tingling sensation that comes with attraction, “Travis was a dark, mysterious, kind of scary guy,” says Stromberg. A performance on “Ellen” showcased the song’s “more human, relatable message,” along with an Apple Music-supported video. But it was a Kendrick Lamar feature that carried it over the mainstream threshold. “Kendrick brought a totally different energy,” says Stromberg. “It became Travis’ crossover song.”