Ad buyers expect NBC’s “Sunday Night Football” to lead the pack when it comes to attracting young audiences who won’t skip the ads.
The Big Bang Theory
CBS will air “The Big Bang Theory” on Monday and Thursday nights to accommodate eight weeks of NFL, but the veteran sitcom is projected to have the most “C3” ratings of any prime-time entertainment show, no matter when it airs.
NBC’s “The Voice” will get the biggest “C3” audiences of the fall except for broadcasts of football and “The Big Bang Theory.”
Ad buyers project NBC’s “The Blacklist” will maintain its audience even as it moves to Thursdays starting in 2015.
ABC’s “Scandal” is showing growth, expected to be one of TV’s top generators of “C3” ratings although it was not last season.
After “The Big Bang Theory,’ ABC’s “Modern Family” will capture the most “C3” viewership among sitcoms, according to a Variety survey.
State of Affairs
Ad buyers project NBC’s new “State of Affairs” will get the most commercial ratings of any new show in the 2014-15 TV season.
Reliable CBS drama “NCIS” will be one of the most-watched programs among viewers who don’t skip ads, according to a Variety survey.
Long-running animated Fox show “Family Guy” will be one of the programs in the 2014-15 TV season that gets some of the biggest “C3” viewership, according to a Variety survey of ad buyers.