On “Modern Family,” Sofia Vergara plays what could have been a one-dimensional stereotype with a distinct wink to the audience. Her approach to comedy is simple, yet genius: “Somebody can be hot and also be funny, and make fun of herself and enjoy her work and make money.” $37 million a year, to be exact, according to Forbes. Vergara is also widely admired for her business savvy. At 42, she’s as adept at social media as celebrities half her age, and far more so than most of her contemporaries. What sets her apart, however, is her ability to turn her dialogue with her combined 10 million followers into an empire — without making us feel like we’re being given the hard sell.