William H. Macy cheers for the founding affiliates of Unite4:Good after taking a spin on the Gillette donation wheel.
Demi Lovato performed "Skyscraper" and "Warrior" at Variety and Unite4:Good's Unite4:Humanity gala.
Alicia Keys walks the carpet at Variety and Unite4:Good's Unite4:Humanity event. "You can be yourself and still give your time to help," she said.
Host Andy Samberg believes in "Educashunn!"
Robert De Niro presented Martin Scorsese with the Creative Conscience Award. "Are you kidding? Have you SEEN Wolf of Wall Street??" De Niro joked.
Sean Penn and Robert De Niro backstage at Unite4:Humanity
Jane Fonda and Andy Samberg
Selena Gomez and Jane Fonda
Beth Behrs walked the red carpet at the Unite4:Humanity gala.
Robert F. Kennedy Jr., Cheryl Hines and Jane Fonda catch up at the Unite4:Humanity gala.
Alicia Keys performed "No One," "Not Even the King" and "Empire State of Mind" for the crowd.
Katherine Heigl added her name to the chalkboard to support Unite4:Good.
Cheryl Hines with Julia Louis-Dreyfus, who won an award for her work with Heal the Bay.
Selena Gomez thanked Demi Lovato in her acceptance speech at Thursday's Unite4:Humanity event. "Together we can inspire this generation to work to what's really important," Gomez said.
Steve Coogan with honoree Philomena Lee. Lee's Philomena Project will lobby Irish authorities to open the files of children allegedly sold into adoption by the Catholic church. "The only true sin is to deny a child their mother's love," she said.
Selena Gomez was honored for her work with UNICEF. "This is my favorite award," she said.
Robert De Niro supports Unite4:Good charities with a spin on the Gillette donation wheel.
Selena Gomez and William H. Macy
Wilmer Valderrama and founder of unite4:good Anthony Melikhov
Wilmer Valderrama and Demi Lovato embrace on the red carpet
Demi Lovato performed "Skyscraper" and "Warrior" with just a piano accompanying at Unite4:Humanity gala.
Wilmer Valderrama and Demi Lovato backstage at the Unite4:Humanity gala.
Steve Coogan had the tough task of following Bill Clinton's acceptance speech. He presented to Philomena Lee.
Alicia Keys and Dionne Warwick at Unite4:Humanity's gala.
Forest Whitaker presented an award to President Bill Clinton. Clinton joked that being friends with Whitaker was great to pretend to be talking to Idi Amin, a White House butler or his favorite, Charlie Parker.
Jada Pinkett Smith and Moroccanoil creative director Antonio Corral Calero
Jane Fonda and Eva Longoria at Variety's Unite4:Humanity's gala
Demi Lovato thanked presenter Eva Longoria for being a friend and role model to her.
Robert F. Kennedy Jr., John Sykes and Sean Penn backstage at Variety's Unite4:Humanity gala.
Cheryl Hines, Robert F. Kennedy Jr., John Sykes, Sean Penn and Julia Louis-Dreyfus backstage at Unite4:Good and Variety's event.
William H. Macy cheers for the founding affiliates of Unite4:Good after taking a spin on the Gillette donation wheel.
Demi Lovato performed "Skyscraper" and "Warrior" at Variety and Unite4:Good's Unite4:Humanity gala.
Alicia Keys walks the carpet at Variety and Unite4:Good's Unite4:Humanity event. "You can be yourself and still give your time to help," she said.
Host Andy Samberg believes in "Educashunn!"
Robert De Niro presented Martin Scorsese with the Creative Conscience Award. "Are you kidding? Have you SEEN Wolf of Wall Street??" De Niro joked.
Sean Penn and Robert De Niro backstage at Unite4:Humanity
Jane Fonda and Andy Samberg
Selena Gomez and Jane Fonda
Beth Behrs walked the red carpet at the Unite4:Humanity gala.
Robert F. Kennedy Jr., Cheryl Hines and Jane Fonda catch up at the Unite4:Humanity gala.
Alicia Keys performed "No One," "Not Even the King" and "Empire State of Mind" for the crowd.
Katherine Heigl added her name to the chalkboard to support Unite4:Good.
Cheryl Hines with Julia Louis-Dreyfus, who won an award for her work with Heal the Bay.
Selena Gomez thanked Demi Lovato in her acceptance speech at Thursday's Unite4:Humanity event. "Together we can inspire this generation to work to what's really important," Gomez said.
Steve Coogan with honoree Philomena Lee. Lee's Philomena Project will lobby Irish authorities to open the files of children allegedly sold into adoption by the Catholic church. "The only true sin is to deny a child their mother's love," she said.
Selena Gomez was honored for her work with UNICEF. "This is my favorite award," she said.
Robert De Niro supports Unite4:Good charities with a spin on the Gillette donation wheel.
Selena Gomez and William H. Macy
Wilmer Valderrama and founder of unite4:good Anthony Melikhov
Wilmer Valderrama and Demi Lovato embrace on the red carpet
Demi Lovato performed "Skyscraper" and "Warrior" with just a piano accompanying at Unite4:Humanity gala.
Wilmer Valderrama and Demi Lovato backstage at the Unite4:Humanity gala.
Steve Coogan had the tough task of following Bill Clinton's acceptance speech. He presented to Philomena Lee.
Alicia Keys and Dionne Warwick at Unite4:Humanity's gala.
Forest Whitaker presented an award to President Bill Clinton. Clinton joked that being friends with Whitaker was great to pretend to be talking to Idi Amin, a White House butler or his favorite, Charlie Parker.
Jada Pinkett Smith and Moroccanoil creative director Antonio Corral Calero
Jane Fonda and Eva Longoria at Variety's Unite4:Humanity's gala
Demi Lovato thanked presenter Eva Longoria for being a friend and role model to her.
Robert F. Kennedy Jr., John Sykes and Sean Penn backstage at Variety's Unite4:Humanity gala.
Cheryl Hines, Robert F. Kennedy Jr., John Sykes, Sean Penn and Julia Louis-Dreyfus backstage at Unite4:Good and Variety's event.
William H. Macy cheers for the founding affiliates of Unite4:Good after taking a spin on the Gillette donation wheel.
Launching PR, main website and email promotion, and paid campaigns in as coordinated an effort as possible will help drive a burst of interest and hopefully downloads.
Directories-Directories like Yellowpages, Foursquare, and Yelp can actually place you quite high on the
search engine. Make an effort: Unique content is, by definition, rare.