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PHOTOS: Primetime’s Priciest Shows
The Walking Dead
Advertisers are willing to pay more for a package of ads in this AMC program than for a 30-second spot in any scripted show on broadcast TV
Courtesy of AMC
The Big Bang Theory
This CBS show is the costliest scripted program for advertisers on broadcast: Average price for a 30-second commercial? $317,160
Advertisers appear to be paying less for this top ABC comedy, where the average price for a 30-second ad is $249,025, down from $330,908 last season
This price to advertise in this Fox powerhouse has slipped in the past two seasons as its ratings decline.
The Crazy Ones
Among freshman shows this TV season, only “The Blacklist” on NBC and “The Millers” on CBS cost advertisers more.
Sunday Night Football
Demand for live TV where viewers don’t skip ads has propelled this sports broadcast to become the most expensive show for advertisers. Average cost of a 30-second spot? $628,000
NBC’s popular competition show is edging out the Thursday-night broadcast of Fox’s “American Idol” in terms of ad price
This charming Fox comedy costs advertisers an average of $224,366 for a 30-second ad.
This freshman NBC drama is one of the most expensive new programs on TV to advertise in, owing to its lead-in: “The Voice.”
Even though this ABC drama sparks tons of social chatter, advertisers pay only an average of $186,202 for a 30-second spot in the show – far cheaper than “American Idol”: or even “Grey’s Anatomy.”