As Diet Coke’s new spokeswoman, Taylor Swift stars in
a series of ads across multiple platforms, and reps the brand at events. The product appeals mostly to women.
Kung Fu Panda helmer John Stevenson directed a six- minute animated short starring Coke’s polar family that Ridley Scott and CAA Marketing produced.
Coke has been a sponsor of American Idol since 2002, through which it has promoted its various brands, from Coke to Vitaminwater.
Coke will promote Warner Bros.’ Superman reboot Man of Steel this summer in theaters on cups, popcorn bags and other products, along with mobile downloads.