A motion logo of the Mockingjay pin is attached to the final “Twilight” movie.
Jennifer Lawrence starts appearing on magazine covers like Vanity Fair and Entertainment Weekly.
Mobile game “The Hunger Games Adventures” launches, as do the “Victory Tour” posters, with Lawrence and Josh Hutcherson in character, kicking off a separate Capitol-themed campaign.
Capitol Portraits debut on Capitol Couture’s faux luxury mag website, its social media platforms and through online partners as exclusives, giving fans a first look at the 11 major characters in the film.
Microsoft launches the Hunger Games Explorer site that curates fan-generated content from all social media platforms; the “Catching Fire” teaser trailer debuts on the MTV Movie Awards.
The campaign heads to the Cannes Film Festival; a teaser poster of Katniss standing on a mountaintop is launched along with the first spring-themed issue of Capitol Couture.
The first official “Catching Fire” trailer debuts at San Diego Comic-Con, where the cast attends for the first time; posters of characters competing in the film’s Quarter Quell games are introduced in their uniforms.
Capitol Couture launches mock ads for perfume and sunglasses that become billboards in Los Angeles and New York; CoverGirl launches an ad campaign designed around the film’s districts; Lawrence appears on cover of Vogue.
A 12-page insert in Vanity Fair features photos taken by Tim Palen of the “Catching Fire” cast; Coldplay and Sia release the first singles off the sequel’s soundtrack on iTunes; 12-week #TickTock campaign launches to pre-sell tickets; the film’s final poster is released, letting Katniss’ hair down.
Final outdoor posters launch; tickets go on sale; the cast covers Entertainment Weekly; CoverGirl products hit shelves; the final trailer, featuring the games for the first time debuts during the World Series.
Subway and Amazon Kindle launch marketing campaigns; Vosges Haut-Chocolat releases a pic-themed line; the cast covers InStyle, People and US Weekly, and participate in a “global social day,” interacting with fans across Google+, Facebook, Twitter and Yahoo!; and hit the U.S. Victory Tour and global press tour with premieres in six cities (London, Berlin, Madrid, Rome, Paris, Los Angeles); album soundtrack launches Nov. 19; film launches Nov. 22.