The big novelty in once-insular Italy is that local TV producers are stepping up efforts to distribute their products internationally.
The country’s economic crunch, combined with a more global mindset, is prompting production of skeins and formats with potential to truly travel, such as Sky Italia’s Neapolitan mob crimer “Gomorrah,” (3) which Germany’s Beta Film will unveil in Cannes. This realistic depiction of warfare between the Camorra gangs in Naples and its hinterland has already sold to HBO Nordic.
Other innovative Italo outfits looking to hawk beyond borders, include Verve Media, whose formats include a reality show featuring planetary porn icon Rocco Siffredi as a sex counselor, and prominent Italo TV agent Lucio Presta’s new outfit Blue Box, which will be unveiled on the Croisette.
— Nick Vivarelli