Platforms: Dolls, direct-to-homevideo movies, websites, books, music, videogames, apparel, home goods and other consumer products. Universal is developing a live action Barbie movie.
Date Launched: 2010 – Annual Revenue $1.4b
Doll franchise with 120 characters who are related to Dracula, Frankenstein’s monster, the Creature from the Black Lagoon, the Mummy, Medusa and other creatures from horror and sci-fi movies and fantasy fare.
Platforms: 50 different dolls, Nickelodeon TV specials, direct-to-video movies, YouTube channel and websites, books, games and music. A new theme song, the MH student anthem “We Are Monster High,” has been downloaded more than 1 million times since June. U is developing a live action Monster High musical.
Date Launched: 1986 (by Pleasant Co.) – Annual Revenue $254m
Line of 18-inch dolls and clothing brand for girls ages 3 to 12. Mattel bought it in 1998 for $700 million.
Platforms: Retail stores in New York, Chicago and Los Angeles, and smaller boutiques elsewhere; dolls, books, clothing and accessories; websites, magazines, straight-to-video movies, starting with 2004’s “Samantha: An American Girl Holiday,” produced by Julia Roberts. “Kit Kittredge: An American Girl” was released theatrically in 2008, and grossed $17.7 million domestically, followed by “An American Girl: Chrissa Stands Strong” on HBO in 2009. A seventh film in the series was released this summer.
Date Launched: 1999 – Annual Revenue: $100m
Action figure line revolving around a teen and his robot that combine to form crime fighter Max Steel. A different version of the character was first introduced in the U.S., but later became Latin America’s No. 1 action hero.
Platforms: Action figures, comicbooks, webisodes, direct-to-vid movies, videogames and other consumer products; an animated series that aired in 2000; a show on Disney XD; and a live-action movie Mattel is co-producing with Dolphin Films. Taylor Lautner was attached to a live-action film in 2009, but he pulled out, and the project fell apart.
Date Launched: 2013 – Annual Revenue: N/A
New doll franchise launched in the spring with high-school characters related to famous fairy tale avatars like Snow White, Prince Charming, Cinderella, Goldilocks, the Mad Hatter and the giant from Jack and the Beanstalk, among others.
Platforms: Dolls, books, apparel and accessories, stationery and other consumer products, a website, and a series of webisodes on YouTube. The dolls will be introduced to 14 new overseas markets by Christmas.
Date Launched: 1981 – Annual Revenue: N/A (earned $400 million in 1982; $736 million in 1983)
Boy line that revolves around the battle between He-Man and the evil Skeletor on the planet Eternia.
Platforms: Action figures, TV series, comicbooks, consumer products and a 1987 feature film that starred Dolph Lundgren. Sony is producing a new live-action movie it is developing with Mattel; Jon M. Chu recently left the project as director. The pic had previously been set up at Warner Bros. with Joel Silver.
Date Launched: 1968 – Annual Revenue: $1b with more than 100 million cars sold each year
Line of metal die-cast cars and trucks with exaggerated hot rod features, big wheels, bright colors and lots of chrome.
Platforms: Cars and racetrack sets, apparel, consumer products, live events, videogames, a live-action movie to be directed by stunt coordinator Simon Crane for Legendary, and the upcoming animated project “Hot Wheels: The Origin of Awesome,” due out next year. McG was attached to direct a feature for Sony in 2003, before Joel Silver took the project in 2009, and Legendary in 2011.
Date Launched: 1984 (based on a series of books by Wilbert Awdry created in 1945) – Annual Revenue $200m
HIT Entertainment’s preschool brand built around the character Thomas the Tank Engine. Mattel completed a $680 million deal to buy the company in 2012.
Platforms: Toys, TV shows, direct-to-homevideo movies, including the recently released “King of the Railway.”