Date Launched: 2010 – Annual Revenue $1.4b
Doll franchise with 120 characters who are related to Dracula, Frankenstein’s monster, the Creature from the Black Lagoon, the Mummy, Medusa and other creatures from horror and sci-fi movies and fantasy fare.
Platforms: 50 different dolls, Nickelodeon TV specials, direct-to-video movies, YouTube channel and websites, books, games and music. A new theme song, the MH student anthem “We Are Monster High,” has been downloaded more than 1 million times since June. U is developing a live action Monster High musical.