This visionary is the co-founder and creative director of Moment Factory, which col- laborated with Cirque du Soleil to design and produce the game-changing, immersive environments for Light, the new nightclub at the Mandalay Bay Hotel, and the Beatles Revolution Lounge at the Mirage. (MF also helped create the imagery for Celine Dion's lavish residency at Caesars.) At Light, a library of video content is projected on a 120-foot wall, glass portions of which patrons can see through to view Cirque acrobats perform. "A lot of DJs are responding super well to this system because of the flexibility and the level of effects we've created for them," says Bessette. By contrast, the epic iconography inspired by the Fab Four at the Mirage is more like a living tableaux, where a textured wall behind the bar is used as a canvas for optical illusions and trompe l'oeil effects -- sort of op art on steroids. "Vegas has often been at the forefront of this," says Bessette, "because the clientele is asking for more entertainment and more media and Vegas is ready to take the risk and give it to them."