Renee Faia of L.A.-based band the Mazarines believes shooting its "Summer Wine" video on the iPhone put the power back in the artists' hands. "We were able to have creative control of the images you see with our music, and the festival means a lot more traffic," Faia says.
Israeli filmmaker Gal Muggia invited about 50 friends with iPhones to shoot the final scene in "Gorgeous" to create a Bullet Time effect that would be too expensive for low-budget projects. The multiple cameras make it possible to freeze an object and then appear to spin around it.
Thanks to a Cape Town rental house, "Magic Bullet" was shot by South African filmmaker Errol Schwartz using sophisticated 35mm and 50mm Carl Zeiss lenses. Crew attached the lenses using a case made by Smart Phocus, crucial since the iPhone camera has a fixed aperture.
London-based Puneet Gupta used a Steadicam Smoothee for image stabilization and an Olloclip attachable lens to get wide angle and macro shots for "A Short Journey — 'Budapest.'" The Miniatures app also lets him create time-lapse effects that Gupta says give his pic the feel of "a Hollywood movie."