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Publicist Zach Rosenfield has come onboard his father's PR firm Stan Rosenfield & Associates to develop a corporate entertainment department and create a sports division.
The most common misperception is that Hollywood is bereft of Republicans, making it a waste of time for the now-solidified field of 2012 contenders to court donors and supporters in the land of the…
Publicity vet Zach Rosenfield has joined entertainment PR and marketing firm Prodigy Public Relations as exec VP of television and sports entertainment.
Amid a week of rants in which he almost seemed to create his own language like Jodie Foster's character in "Nell," Charlie Sheen stumbled onto a rather profound truth in a "Even a blind pig…
Though Hollywood publicists and journalists moved to a 24/7 news cycle years ago, the two camps still used to enjoy something of a reprieve from their conflicting missions in the run up to the Oscars.
CBS and Warner Bros. TV are close to sealing a $260 million-plus three-season renewal pact for "The Big Bang Theory."
Like the media they court, the entertainment PR ranks have become a lot more splintered this past year.
Endemol USA has hired two new vice presidents, bringing aboard Chantelle Aspey as its first publicity exec and adding Sydney Levin to the company's current programming department.
On a personal level, I'm very fond of Seth Rogen. He's funny, self-deprecating and smart. But the best thing Seth can do at the moment is run for cover.
If the Internet has taught us anything, it is that -- like dinosaurs -- we must adapt or die. That axiom has found full expression in the ranks of Hollywood's publicists, whose efforts to manage the…
The beleaguered group of people who book talent for TV talkshows have certain essential rules. And with the onset of awards season, the job becomes even more stressful.