Robert Greenblatt, chairman of NBC Entertainment, has been added as the keynote speaker for the inaugural LiveTV:LA conference on November 7 at the Loews Hollywood Hotel.Greenblatt will be interviewed in an exclusive one-on-one Q&A with veteran television business journalist and "TVNewsCheck" editor Harry A Jessell. The session will address how broadcasters and producers are enhancing the live TV viewer experience with innovative programming, production, and companion digital elements.“Bob’s historic turnaround of NBC’s primetime-ratings fortunes, his reinvention of Showtime as a...
Bob Greenblatt has a long track record of TV success that he established going back to his early days developing network-defining hits like “The X-Files” and “Ally McBeal” at Fox before becoming a partner in Greenblatt Janollari Studio, which produced award-winning shows including HBO’s “Six Feet Under” and PBS’ “American Family.”
In 2003, Showtime hired Greenblatt to challenge HBO. As president of entertainment, he introduced some of Showtime’s most notable series, including, “Dexter,” “Nurse Jackie,” “The Tudors,” and “Weeds,” which led the network to record profits and a 52-percent subscriber increase.
With Showtime on course, Greenblatt accepted the challenge to bring NBC back from the brink. Named chairman of NBC Entertainment in 2011, he oversees dozens of successful productions that air across broadcast, cable and streaming. Among them: “Brooklyn Nine-Nine,” “Unbreakable Kimmy Schmidt,” “The Mindy Project,” “Bates Motel,” “Law & Order: SVU” and the “Chicago” franchise. But Greenblatt may be best known for turning live musicals into event TV, beginning with “The Sound of Music.” So it should come as no surprise that he has also enjoyed a successful side career as a producer in the theater world.
The longest tenured of the heads of the Big Four broadcast networks, Greenblatt recently renewed his deal with NBC, telling Variety, “I’m going to be around for a long time.”