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EVP, Disney Media Sales & Marketing
: Walt Disney Company, The, Disney Channels Worldwide
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Latest Headlines: Rita Ferro
Disney’s kid-focused cablers will in coming months deliver a spinoff of "The Lion King" aimed at preschoolers; an animated series about a boy and his worm; and a live-action movie featuring the kids…
Disney thinks it has made a few steps forward in its effort to lure ad dollars to its kids' programs, despite a difficult market. The so-called "kids' upfront," the market in which Viacom's…