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President, Ad Sales (NY)
: Disney-ABC Television Group, ABC Entertainment
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Latest Headlines: Rita Ferro
With only a few months to go before the start of TV’s “upfront” market, Disney said it would revamp the way it sells ABC, Freeform and its Disney entertainment cable networks to advertisers, in the…
Disney is considering a revamp of how it sells some of its most popular outlets to Madison Avenue. Under one plan being discussed, the company would place a single executive in charge of advertising…