Variety Insight premium subscribers can access phone, email and more.
EVP, Disney Media Sales & Marketing
: Walt Disney Company, The, Disney Channels Worldwide
Access the industry's most accurate development and production listings,credits,contact info, org charts, box office, TV ratings and more.
Want to see projects Rita Ferro is developing? Visit Variety Insight .
Latest Headlines: Rita Ferro
Disney thinks it has made a few steps forward in its effort to lure ad dollars to its kids' programs, despite a difficult market. The so-called "kids' upfront," the market in which Viacom's…