EVP, Marketing & Digital Programs
: CW Network, The
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CW's decision this week to run ads on ABC Family telling TV viewers to stop watching "Pretty Little Liars" and turn instead to its own "The Originals" is bold, eyebrow-raising and even a little…
TV marketing execs are devising dozens of ideas to introduce new series and convince the public not only to sample them but to stick around.
Hit primetime series “The Vampire Diaries” will tee off an expanded presence for the CW on Xbox Live via a new app for the broadcaster on the Microsoft-owned gaming console. The CW app launched…
Less than a year ago, the CW launched the in-house CW Digital Studio, emphasizing the net's focus on younger, online auds and Web content. After rolling out short-form comedy "Stupid Hype" and micro…
The CW has licensed the seminal Web original series "Prom Queen" as the first offering of its digital studio, CWD.
The CW is doing its darndest across digital platforms to live up to its billing as the "first fully converged network."
The CW will accelerate the availability of its primetime programming on its website, shortening what had been a three-day delay to just eight hours starting Thursday.
Rick Haskins' new gig at CW is a sign that for the young-skewing net, online activity is becoming just as important as traditional TV viewing.
It started with Rick Haskins' desire to give his parents a memorable Christmas present -- something that wouldn't wind up stored in the back of a closet. In the process, he launched a humanitarian…
Rogue assassin Nikita may have found her toughest adversary yet: the folks who approve billboards around the country.
As audiences grow more savvy about online marketing techniques, television networks are still figuring out how to make meaningful impressions.