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Latest Headlines: Marla Provencio
Longtime ABC marketing chief Marla Provencio will leave the network after 35 years. Her exit was announced internally Friday in a memo to staff from Provencio and ABC entertainment president Channing…
Facebook’s vast trove of user data is making its way to Hollywood — and it’s hitting the dance floor first. The social media giant has lined up its first-ever entertainment partnership with ABC’s…
TV marketing execs are devising dozens of ideas to introduce new series and convince the public not only to sample them but to stick around.
Fox isn't waiting for the fall season to start to pair its new comedy "New Girl" with one of its hottest shows, "Glee": When "Glee: The 3D Concert Movie" opens in theaters Friday, fans will get a…
Paul Lee brought the BBC to the U.S. and turned ABC Family into a destination for millennials. Now, Lee is taking a whack at the ABC brand.
The Big Four's blurbmeisters are preparing for a fall Armageddon.
As audiences grow more savvy about online marketing techniques, television networks are still figuring out how to make meaningful impressions.