Mark Pedowitz has been guiding the CW as network president for just over four years from his corner office in Burbank’s Pinnacle complex. The inviting space is peppered with symbols of current success, from bound volumes of classic DC Comics to a signed poster of longrunning “Supernatural.” A custom-made Scrabble board framed on the wall serves as a reminder of previous achievements. The going-away present from when he departed ABC lists “generous” and “integrity” among his best traits. Then there’s...
Mark Pedowitz raised his stature in the TV industry by parlaying his savvy as a business dealmaker into higher profile roles overseeing creative enterprises. He is highly regarded as a skilled manager of people and the TV production process.
The CW has prospered since Pedowitz took the helm as president in April 2011. The network honed its focus on branded superhero properties from the DC Comics vault owned by parent company Warner Bros., and by broadening its audience target beyond young women. He also drove its embrace of multiplatform distribution as a means of monetizing its programming investments and addressing linear ratings shortfalls.
Pedowitz first made his mark during a nearly 20-year run at ABC. He joined the network in 1991 as senior VP of business affairs and contracts. He rose through the department ranks quickly as he demonstrated his skill in crafting innovative deals and building relationships with the network’s studio partners. In 2004, he was tapped to lead Disney’s TV production arm, Touchstone Television (now ABC Studios). He steered the studio through a period of rapid growth as it turned out such hits as “Lost,” “Desperate Housewives,” “Grey’s Anatomy” and “Criminal Minds.”
Pedowitz left Disney in 2009 amid corporate infighting within ABC. He spent a little more than a year as a producer based at Warner Bros. TV before he was plucked by Warners and CW co-owner CBS Corp. for the CW post.
Early in his career, Pedowitz worked in business affairs for MCA Inc., for Reeves Entertainment/Alan Landsburg Productions and for MGM. Pedowitz earned his undergraduate degree in history from Rockford College and a law degree from John Marshall Law School in Chicago.