MOSCOW -- Victor Ginzburg's "Generation P," a rare example of a Russian indie film, opened in the country on Thursday.Nearly 20 years after the collapse of the Soviet Union heralded the rapid and chaotic transition from communism to capitalism, pic covers how the so-called Pepsi Generation made good in the brave new world of advertising, branding, politics and big money.Produced by Ginzburg's wife, Gina, and based on Viktor Pelevin's cult novel of the same name, "Generation P" has been more...
Ernst is known as a tough media executive and successful film producer. In 1999 he became CEO of partially privatized public broadcaster ORT, which was rebranded Channel One in 2002.
Under his management, Channel One has become the highest rated TV broadcaster and a leading producer of feature films and TV series, including “Viking,” “Koo! Kin-dza-dza,” “Mata Hari,” Timur Bekmambetov’s breakout fantasy films “Night Watch” and “Day Watch” and the hit “Irony of Fate Continuation.”
In addition to the Olympics, Ernst also helps orchestrate Russia’s annual Victory Day parade in May and produces an annual TV program with President Vladimir Putin in which the Russian leader speaks to ordinary citizens by telephone.
Ernst has also overseen Channel One’s international expansion. The broadcaster is available in 190 countries. Its Channel One Russia Worldwide division also produces and distributes adapted versions of Channel One and its affiliate outlets to viewers in the Commonwealth of Independent States, Europe, North America, Asia and the Middle East.