Josh Greenstein
Eric Charbonneau/REX/Shutterstock
United States

Sony Pictures Entertainment

Josh
Greenstein

President, Worldwide Marketing & Distribution

All eyes are on the Sony marketing chief. Greenstein’s contract is up this year, and it’s unclear if studio chief Tom Rothman, with whom relations are said to be strained, can convince the executive to remain on the Culver City lot. There’s a lot of chatter that he might be lured to Paramount, where Rothman’s old Fox cohort Jim Gianopulos is trying to revitalize the studio after years of lagging behind the competition.

Greenstein’s hand has been strengthened after “Baby Driver,” Edgar Wright’s quirky action thriller, became a surprise summer hit, and “Spider-Man: Homecoming” helped reanimate a tired web-spinner franchise. Not everything worked, of course. Sony stumbled with the likes of “Rough Night” and “The Dark Tower.”

Greenstein joined Sony in 2014 after a long stint running marketing at Paramount. He was hired by Amy Pascal, Rothman’s predecessor at Sony, and then was saddled with years of uninspired movies — a list of duds that included “The Brothers Grimsby,” “Chappie” and “The Walk.” Before joining Paramount in 2005, he served as head of marketing for Dimension Films.

Career

  • Paramount Pictures
  • Dimension Films
  • Sony Pictures Entertainment

Variety Honors

  • Marketing Impact

Philanthropy

News from Variety

Josh Greenstein Re-Ups as Sony Marketing and Distribution Chief (EXCLUSIVE)

Josh Greenstein Re-Ups as Sony Marketing and Distribution Chief (EXCLUSIVE)

Josh Greenstein has renewed his contract to remain as Sony Pictures' president of worldwide marketing and distribution for another three years.He will continue to report to Sony Pictures Motion Picture Group Chairman Tom Rothman. Greenstein joined the studio in 2014, having been hired away from Paramount by Amy Pascal, Rothman's predecessor. His employment status has been closely monitored, and there had been mutterings that he might decamp Sony at the end of his deal for a return engagement at Paramount...

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