Universal has confirmed Variety's April story that Josh Goldstine will head the studio's global marketing operations.He currently serves as president of domestic marketing, but in his new role as president of worldwide marketing will lead the company’s global marketing efforts, including creative advertising, media, publicity, promotions, digital marketing, home entertainment marketing and administration.Goldstine is based in Los Angeles.
As president of worldwide marketing, Josh Goldstine oversees Universal Pictures’ global marketing operation. In this role, he’s helped the studio in 2017 cross the $4 billion milestone in worldwide box office for the second time in its 105-year history, led by “The Fate of the Furious” ($1.24 billion globally) and “Despicable Me 3” ($733 million).
Goldstine’s work contributed to the studio’s groundbreaking 2015, in which Universal enjoyed the highest-grossing year on record for a studio at the domestic, international and worldwide box office, with “Jurassic World,” “Furious 7,” and “Minions” each making more than $1 billion globally.
Goldstone has also worked on Universal hits including “Straight Outta Compton,” “Fifty Shades of Grey,” “Pitch Perfect 2,” “Ted,” “Snow White and the Huntsman,” “Neighbors” and “The Purge.” He joined the studio as president of domestic marketing in 2011 and has contributed to the studio’s more than 30 films that reached No. 1 at the domestic box office during that time.
The marketing whiz previously worked at Sony Pictures, for 20 years, as senior executive vice president of creative advertising. During his tenure, he spearheaded campaigns for films including Oscar nominated films “The Social Network” and “Jerry Maguire” in addition to the original “Spider-Man” franchise, “Casino Royale,” “The Da Vinci Code,” “Groundhog Day” and “Men in Black.” He began his career as an executive assistant at Columbia Pictures in 1991. He is a Harvard University graduate with a degree in philosophy.