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Latest Headlines: Jeff Lucas
When the CW drama "Gossip Girl" launched in the fall of 2007, advertiser interest in the show's trendy young characters was so intense that AT&T, Verizon Wireless, T-Mobile and Sprint clawed each…
Viacom said it has formalized the creation of a new ad-sales unit devoted to creating special content for advertisers that can be seen on its cable networks, in digital venues, and, if it’s good…
John Halley was named exec veep and chief operating officer of ad sales for Viacom Media Networks, the cable-networks unit of Viacom, the company said Thursday. He will oversee the company’s pricing…