YouTube's standing with Madison Avenue fell several notches earlier this year after it came to light that some advertisers' spots were running against hate videos. Meanwhile, the service was pumping more dollars into original productions for YouTube Red, its subscription-based tier which may not be getting the kind of traction execs had hoped for.A solution? YouTube's new slate of ad-supported original shows, engineered to give big advertisers a big audience — while guaranteeing their messages would be presented in an...
Ellen DeGeneres rose from rock bottom to helm a formidable daytime-TV empire. The charismatic comic and online phenomenon has spent more than a decade hosting the Emmy-winning “The Ellen DeGeneres Show,” charming A-list celebrities and sitting presidents en route to becoming one of daytime’s best-loved stars.
DeGeneres was on the brink of bankruptcy two decades ago, when panicked advertisers fled from her self-titled sitcom after the comedian announced she was gay. Yet her groundbreaking move paved the way for DeGeneres to become a mainstream celebrity nearly 20 years later, with a fiercely loyal fan base and a digital footprint, including more than 8 billion YouTube views and the massively successful Ellen Digital Ventures banner, that makes her one of the Internet’s most influential TV personalities.
Born in Metairie, LA, DeGeneres broke boundaries with a 1986 appearance on “The Tonight Show,” when she became the first female comedian to be invited to join host Johnny Carson on his iconic sofa. In 1994 she launched the ABC sitcom “Ellen,” which ran for four seasons. She debuted her eponymous talk show in 2003, which quickly became an award-winning hit. She appeared as the voice of Dory in Pixar’s “Finding Nemo” and “Finding Dory.” In 2016 DeGeneres received the Medal of Freedom, the highest civilian honor awarded by the White House.