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President, ESPN Global Customer Marketing and Sales
: ESPN Films, ESPN
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Latest Headlines: Ed Erhardt
For years TV has used the glitz and glamour of its primetime dramas and comedies to spur spending from advertisers. In 2015, the big networks have instead called in the nerds. At a colorful…
And you thought the people at ESPN cared only about sports. On Monday, executives at the sports-media empire will take a vested interest in helping a general-entertainment cable network launch the…