Cynthia Swartz
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Cynthia Swartz

: Strategy PR/Consulting
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Latest Headlines: Cynthia Swartz

The ultimate value of Pi. A unified field theory. The recipe for Coca-Cola. They're all kid's stuff compared to what Hollywood looks for around this time each year: An equation that arrives at Best…
Awards strategist Cynthia Swartz has officially launched her own PR shop, three weeks after announcing that she was ankling from 42 West, where she had been a partner since 2005.
Each Oscar season has its share of obvious front-runners attached to studio pictures and hotly hyped movies for which nominations seem practically a given. But the real suspense every year lies in…
"Give 'em the old razzle-dazzle," goes the song from "Chicago," and it's a fitting mantra for the way Miramax marketed the movie musical to the tune of $170 million, the highest-grossing movie in the…
In its Oscar campaign for "Adaptation," Sony is pushing Meryl Streep for a supporting nom, but SAG Awards voters will be considering her in the lead category.