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Catherine Paura

: Farrell Paura Productions
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Entertainment executive, film producer and marketing innovator Joseph "Joe" Farrell died Wednesday, Dec. 7, in Los Angeles of natural causes. He was 76.
Hard Sell: He's been called the Godfather of modern-day movie research. And ever since exiting NRG, the market-research company he founded with Catherine Paura in 1978, Joe Farrell has been playing…