Andrea Scrosati
Italy

Sky Italia

Andrea
Scrosati

EVP, Programming

As head of non-sports programming at Sky Italia, he has driven subscriptions by commissioning groundbreaking scripted and unscripted original productions that have galvanized local audiences, been exported globally, and given Sky great brand recognition in Italy.

Scrosati joined Sky Italia in 2007 as Vice President of Corporate and Market Communications. Just three years later, he was put in charge of Sky’s movie content and programming of the Murdoch-owned paybox’s flagship SkyUno channel. Sky Italia started shaking up Italy’s TV landscape in 2008 with a batch of edgy scripted content, including “Crime Novel,” which revolved around a real heroin-dealing gang and sold to some 40 countries. More recently, Scrosati has been instrumental to Sky Italia commissioning some of Europe’s hottest TV series including “Gomorrah” and Paolo Sorrentino-directed “The Young Pope” toplining Jude Law.

After studying in the U.S., Scrosati started out as a political press secretary and subsequently set up one of Italy’s top show business pr agencies. His deep understanding of what Italian audiences crave and of the country’s power structure, combined with an international mindset, have made him a key asset to Sky Italia’s rise. Scrosati in 2016 shook up Italy’s film industry by having Sky team up with Italian film production companies to set up a new national theatrical distribution outfit for local movies.

Career

  • Sky Italia

Education

  • Sapienza University of Rome (Italy)

News from Variety

Sky Italy Content Chief Andrea Scrosati On What Paolo Sorrentino's 'The Young Pope' Means For Italian TV And Sky's Ambitions As A TV Production Powerhouse

Sky Italy Content Chief Andrea Scrosati On What Paolo Sorrentino's 'The Young Pope' Means For Italian TV And Sky's Ambitions As A TV Production Powerhouse

Andrea Scrosati is chief of content for Sky Italy, part of Fox-controlled pan-European pay-TV operation Sky which has more than 25 million subscribers. They are the driving force behind Paolo Sorrentino’s now-in-production TV series “The Young Pope,” which takes Italian TV production to the next level. Jointly co-produced by Sky, HBO and France’s Canal Plus, and executive produced by Italy’s Wildside, with Gaul’s Haut et Court TV and Spain’s MEDIAPRO, “Pope” stars Jude Law in the title role as a young...

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Q&A

What’s the best piece of advice you’ve been given in your career?

“Challenge yourself, every day.”

What or who inspires you?

“Those that transformed their dream in a business reality, and those that continue to do so every day.”

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