Andrea Scrosati
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Andrea Scrosati

EVP, Programming
: Sky Italia
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Latest Headlines: Andrea Scrosati

ROME -- While Italy might lag behind the rest of Western Europe in Internet usage, pay channel Sky Italia is pushing the country to the forefront of the social media-TV frontierthrough hit…
Rupert Murdoch's Sky Italia recently became the first platform to beam music talent contest "The X Factor" live exclusively on pay TV -- a key step in the satcaster's growing involvement in local…
Providing tangible evidence of the increasing need for payboxes around the world to add local fare to their mixes -- rather than just being a pipeline for Hollywood fare -- Sky Italia is churning out…