DATE: May 5, 2014
LOCATION: Ritz Carlton Hotel, Marina Del Rey, CA
In this digital age, technology is steering the future of entertainment, and the Variety Entertainment and Technology Summit will put you in the driver’s seat to succeed. Hear from leading innovators across TV, film, music, gaming and digital media. Stay ahead of the transformation, and come be a part of this critical conversation.
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8:00 a.m. to 9:00 a.m. Registration
9:00 a.m. to 9:15 a.m. Opening Remarks
9:15 a.m. to 9:30 a.m. TV is Truly Everywhere: Trends in Digital Television
Key findings are revealed and insights shared from FreeWheel’s Q1 2014 Video Monetization Report, a quarterly publication that highlights the changing dynamics of how enterprise-class content owners and distributors are monetizing professional digital video content across all content lengths, formats and devices. Findings are based on one of the largest available datasets on the usage and monetization of premium video content.
Brian Dutt, Director, Advisory Services at FreeWheel
9:30 to 9:45 a.m. Case Studies/Fireside
9:45 a.m. to 10:15 Keynote Presentation and Conversation on Oculus Rift
A presentation by Oculus VR, creator of groundbreaking virtual reality entertainment headset Oculus Rift. The company was recently purchased by Facebook in an impressive $2 billion deal.
Eugene Chung, Director Film and Media, Oculus VR
Andrew Wallenstein, Editor-in-Chief, Digital, Variety
10:15 a.m. to 11:00 a.m. The Future of Entertainment Programming
As content creation, monetization and distribution strategies fly in varied directions –who is on the right path to succeed with today’s audiences? Considering increasingly divided eyeballs across platforms and entertainment options – is it even important to aspire to be Big Media or will the Niche triumph? In this new world order, is it important for programming to aspire to be a traditional ratings/mass audience hit or can attracting specific audiences be most valuable? What model or hybrid of models – pay TV, subscription VOD, over-the-top, a la carte, unbundling, social networks, or something else – will power our programming 5, 10, 20 years from now? Pioneers across all content operations and deal making and their industry partners will debate their future.
Andrew Wallenstein, Editor-in-Chief Digital, Variety
David Glasser, Chief Operating Officer, The Weinstein Company
Robert DeBitetto, President of Brand Strategy, Business Development and A+E Studios, A&E Networks
Craig Hunegs, President, Business and Strategy, Warner Bros. Television Group
Aaron Slator, President Content and Advertising Sales, AT&T
11:00 a.m. to 11:15 a.m. Networking Break
11:15 a.m. to 12:00 noon The Battle for Over-The-Top Business
Over-the-top networks and multi-channel services are multiplying, as established entertainment companies like WWE, Verizon and others are entering the fray with their own entries. But which offerings are connecting with audiences and set to create real revenue streams? What does this full-fledged, over-the-top category mean for the overall entertainment industry – is it necessarily at war with traditional distribution models? How are these channels and services distinguishing themselves for viewers and advertisers?
Mary Shelton Rose, Partner, PwC
Adam Dornbusch, Head of Content Distribution, GoPro
Michael Mott, GM, Applications & Developer Ecosystem, Xbox
Chris Halpin, VP Media Strategy & Business Development, NFL
Michael Greer, CTO and Co-Founder TAPP (co-founded with former NBC Universal Chairman Jeff Gaspin)
12:00 noon to 12:45 p.m. The Challenge to Break Through Now – Targeting the Digital Savvy
As audiences are adeptly fast-forwarding, blocking, clicking through messages – what are the best strategies to create a campaign that attracts meaningful viewership? How are marketers tying in live events to best create excitement around their films, TV shows, brands and more? How are we now measuring effectiveness of campaigns – as traditional indicators such as box office forecasting, ratings results, and more may not offer the full picture of the viewing audience? Top marketers, research chiefs, and their digital partners will talk about how their messages are being seen and have an impact.
Amy Curtis-McIntyre, Chief Marketing Officer, Airbnb
Pernille Bruun-Jensen, Chief Marketing Officer NetBase
Liz Jones, EVP Digital Marketing Relativity
T.J. Marchetti, Chief Marketing Officer, AwesomenessTV
Michael Son, Director of Strategic Partnerships, Disqus
12:45 p.m. to 1:45 p.m. Lunch
1:45 p.m. to 2 p.m. Fireside Chat with Shane Peros, Managing Director of US Sales: Entertainment, Online, Auto, Google
2 p.m. to 2:15 p.m. Case Study/Fireside Chat
2:15 p.m. to 3:00 p.m. The Coveted Captive Audience – Engaging and Monetizing Through Mobile
The smartphone is increasingly the public’s soul mate – what they use for community, entertainment and commerce. Given this strong attachment, how are media companies – spanning social media, TV, film, music, gaming – expanding upon their business through mobile? How might mobile best enable the current hot trend of contextual advertising/marketing, where custom messages can be built based on where and who you are? Top mobile platforms, entertainment companies and technology partners talk about advancing the mobile media industry.
Lizzie Widhelm, VP Digital, Pandora
Tressie Lieberman, Director Social and Digital Marketing, Taco Bell
Sima Sistani, Director of Media, Tumblr
Justin Mateen, Co-Founder and Chief Marketing Officer, Tinder
Daniel Frydman, Vice President of Design and User Experience at GENERATOR
3:00 p.m. to 3:15 p.m. Networking Break
3:15 p.m. to 4 p.m. The New Multi-Platform Convergence: Brands and Premium Entertainment
As the traditional TV commercial loses potency through binge and on-demand viewing, brands and entertainment partners are flexing their creative muscle to best promote messages to audiences. At the same time, growing numbers of content channels, destinations and services are looking to brands to help fill their programming pipelines. What branded entertainment projects are breaking through, as well as bringing real returns to advertisers and creative partners? Top creative talent, channel and platform partners, brands and their partners will offer insight into this resurgence of this entertainment category.
David Messinger, Co-Head Marketing, CAA
Scott Schiller, EVP Digital Advertising Sales, NBC Universal
Mark Crumpacker, Chief Marketing and Development Officer, Chipotle
Derek Koenig, Chief Creative Officer, Discovery Networks Agency
John Muszynski Chief Investment Officer, Spark and Head of the Starcom MediaVest Group Exchange
Jamie Byrne, Director of Content Strategy, YouTube
4:00 p.m. to 4:45 p.m. Innovating the Interactive Experience – Reaching Audiences Across Screens
As maturity sets into the world of the second screen experience, how are TV and digital companies reimagining how to best advance their programming across platforms? Are there ways to tie in digital content in between seasons or film installments to best advance entertainment brands and franchises? Is technology advancing where advertising to audiences is improving as a 360 approach from primary TV airings – through to VOD across devices? Top chiefs across advanced and interactive entertainment TV operations debate how they are improving how they program across screens.
Erik Flannigan, EVP Multi-Platform Strategy and Development, Viacom Entertainment Group
Ira Rubenstein, GM, PBS Digital
Lisa Hsia, EVP Digital, Bravo
Rich Battista, CEO Mandalay Sports Media
4:45 p.m. to 5:30 p.m. Masters of Transformative Storytelling
How are new technologies and new viewing behaviors impacting creativity in storytelling? What projects have expanded onto multiple online/TV/film media platforms? Top creatives, talent chiefs and technology partners will discuss how they are designing for online spin-offs, binge-viewing projects, innovative social media integrations, virtual reality gaming, 4K programming, 3D animation and more
Jenelle Riley, Associate Editor, Features, Variety
Troy Miller, Executive Producer (Netflix’s Arrested Development, Hulu’s Deadbeat); Director, (Brooklyn Nine-Nine, Parks and Recreation)
Steve Stark, President TV Production and Development, MGM Studios (Vikings, Fargo)
Mike Farah, President Production, FunnyorDie/Executive Producer Comedy Central’s At Midnight
Marc Maron, Creator of WTF podcast and Creator/Executive Producer IFC’s Maron
Tim Minear, Executive Producer (American Horror Story franchise)
5:30 p.m. Cocktail Reception
Agenda subject to change