DATE: May 5, 2014
LOCATION: Ritz Carlton Hotel, Marina Del Rey, CA
In this digital age, technology is steering the future of entertainment, and the Variety Entertainment and Technology Summit will put you in the driver’s seat to succeed. Hear from leading innovators across TV, film, music, gaming and digital media. Stay ahead of the transformation, and come be a part of this critical conversation.
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8:00 a.m. to 9:00 a.m. Registration
9:00 a.m. to 9:15 a.m. Opening Remarks
9:15 a.m. to 9:45 a.m. Case Studies/Fireside
9:45 a.m. to 10:15 Keynote Conversation
10:15 a.m. to 11:00 a.m. The Future of Entertainment Programming
As content creation, monetization and distribution strategies fly in varied directions –who is on the right path to succeed with today’s audiences? Considering increasingly divided eyeballs across platforms and entertainment options – is it even important to aspire to be Big Media or will the Niche triumph? In this new world order, is it important for programming to aspire to be a traditional ratings/mass audience hit or can attracting specific audiences be most valuable? What model or hybrid of models – pay TV, subscription VOD, over-the-top, a la carte, unbundling, social networks, or something else – will power our programming 5, 10, 20 years from now? Pioneers across all content operations and deal making and their industry partners will debate their future.
David Glasser, Chief Operating Officer, The Weinstein Company
11:00 a.m. to 11:15 a.m. Networking Break
11:15 a.m. to 12:00 noon The Battle for Over-The-Top Business
Over-the-top networks and multi-channel services are multiplying, as established entertainment companies like WWE, Verizon and others are entering the fray with their own entries. But which offerings are connecting with audiences and set to create real revenue streams? What does this full-fledged, over-the-top category mean for the overall entertainment industry – is it necessarily at war with traditional distribution models? How are these channels and services distinguishing themselves for viewers and advertisers?
12 noon to 12:45 p.m. The Report Card – Who’s Succeeding in Original Web Content
As high-profile talent and producers launch increasingly premium original projects online, what’s sticking with audiences and advertisers? How are these shows being packaged and financed – so they succeed as a business for production companies, talent, producers and platforms? Are certain genres – reality, scripted, comedy, drama, serialized, bite-sized – particularly striking the right chord? Are shows being built for online platforms exclusively – or with eyes on moving to TV or more traditional media? Top creatives, Web platforms and their partners assess this flourishing entertainment category.
12:45 p.m. to 1:45 p.m. Lunch
1:45 p.m. to 2:15 p.m. Afternoon Keynote Conversation/Fireside
2:15 p.m. to 3:00 p.m. The Coveted Captive Audience – Engaging and Monetizing Through Mobile
The smartphone is increasingly the public’s soul mate – what they use for community, entertainment and commerce. Given this strong attachment, how are media companies – spanning social media, TV, film, music, gaming – expanding upon their business through mobile? How might mobile best enable the current hot trend of contextual advertising/marketing, where custom messages can be built based on where and who you are? Top mobile platforms, entertainment companies and technology partners talk about advancing the mobile media industry.
3:00 p.m. to 3:15 p.m. Networking Break
3:15 p.m. to 4 p.m. The New Multi-Platform Convergence: Brands and Premium Entertainment
As the traditional TV commercial loses potency through binge and on-demand viewing, brands and entertainment partners are flexing their creative muscle to best promote messages to audiences. At the same time, growing numbers of content channels, destinations and services are looking to brands to help fill their programming pipelines. What branded entertainment projects are breaking through, as well as bringing real returns to advertisers and creative partners? Top creative talent, channel and platform partners, brands and their partners will offer insight into this resurgence of this entertainment category.
4:00 p.m. to 4:45 p.m. Innovating the Interactive Experience – Reaching Audiences Across Screens
As maturity sets into the world of the second screen experience, how are TV and digital companies reimagining how to best advance their programming across platforms? Are there ways to tie in digital content in between seasons or film installments to best advance entertainment brands and franchises? Is technology advancing where advertising to audiences is improving as a 360 approach from primary TV airings – through to VOD across devices? Top chiefs across advanced and interactive entertainment TV operations debate how they are improving how they program across screens.
Erik Flannigan, EVP Multi-Platform Strategy and Development, Viacom Entertainment Group
4:45 p.m. to 5:30 p.m. Masters of Transformative Storytelling
How are new technologies and new viewing behaviors impacting creativity in storytelling? What projects have expanded onto multiple online/TV/film media platforms? Top creatives, talent chiefs and technology partners will discuss how they are designing for online spin-offs, binge-viewing projects, innovative social media integrations, virtual reality gaming, 4K programming, 3D animation and more
5:30 p.m. Cocktail Reception
Agenda subject to change