The Hollywood IT Society’s Digital Marketing & Analytics Summit, in association with Variety, brings together the CMOs, CIOs and CTOs from the Hollywood community, together with their service provider partners, to better understand how we can engage consumers, influence their behavior and introduce new products. This convergence of marketing and analytics perspectives will explore how to optimize advertising investments, strengthen product and content brands and advance the entertainment industry’s marketing approach for this digital age.
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Past speakers for the HITS Digital Marketing & Analytics Summit include Dwight Caines, President Digital Worldwide Marketing, Sony Pictures Entertainment; Rob Pietsch, Director Sales West, Twitter; and Dr. Phil Shelley, CTO Sears Holding
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