Entertainment marketing is being transformed by an unprecedented amount of customer data that is helping determine how a movie or TV show is being produced, what happens to the characters and storyline, who the expected viewer will be and how (and when) that content will be consumed. Intense collaboration between marketing and IT departments is eliminating the production and distribution guessing game and empowering new creative processes and business models that are the hallmarks of today’s data-driven entertainment enterprise.
MESA, Variety and the Hollywood IT Society (HITS) will be exploring this brave new world of data-driven marketing with the return of the HITS Digital Marketing and Analytics Summit (HITS DM&A) on September 24 at the Four Seasons Hotel in Los Angeles, CA.
Once again the Summit will bring together 300 marketing and information technology leaders from Hollywood and other media and entertainment industries, digital marketing technology companies, academia, researchers and service providers; these executives are advancing the use of an escalating number of digital analytic tools in order to boost the business for film, TV and home entertainment across a multiplying number of distribution platforms. Panels and presentations will feature thought leaders in sales and marketing, IT, production, digital distribution, asset management and market research.