2013 Entertainment and Technology Summit Fall

DATE: October 21, 2013
LOCATION: Ritz Carlton Hotel, Marina Del Rey, CA

The Variety Entertainment and Technology Summit, produced in association with Digital Hollywood, will focus on the top business issues impacting technology in entertainment today.

In this digital age, technology is steering the future of entertainment, and the Variety Entertainment and Technology Summit will put you in the driver’s seat to succeed. Hear from leading innovators across TV, film, music, gaming and digital media. Stay ahead of the transformation, and come be a part of this critical conversation.

The Advanced Rate has been extended through Tuesday, Oct. 15. Register now and save $100!

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AGENDA

8:00 a.m. to 9:00 a.m. Registration

9:00 to 9:15 Opening Remarks

9:15 – 9:45 Case Study/Fireside Chat

9:45 – 10:15 Keynote Conversation with Ynon Kriez, Executive Chairman of Maker Studios
Interviewed by Andrew Wallenstein, Editor-in-Chief Digital Variety

10:15 to 11:00 a.m. The State of Next Generation Television
The television industry is racing to grow its viewer base, as rising millennial demographics veer from older generation entertainment habits. As new all-digital content options increase – spread across platforms and screens – how are networks and their carriers evolving their programming development, distribution and marketing models? How are rival and TV industry-partnered over-the-top services grabbing eyeballs? What strategies will advance both viewership and monetization of programming through its entire life cycle? Top network/studio/cable/satellite chiefs, over-the-top services and apps, and technology partners will explore their drive to connect with today and future audiences.

Moderated by Andrew Wallenstein, Editor-in-Chief Variety

Speakers:
Marc Graboff, President Core Media Group (Owner of American Idol and So You Think You Can Dance)
Chuck Saftler, President of Program Strategy and COO of FX Networks
Mark Stern, Co-Head, Original Content, Universal Cable Productions/President, Original Content, Syfy
Jeff Berman, President BermanBraun
Kevin Beggs, Chairman Lionsgate Television Group
Steven Canepa, General Manager, Global Media & Entertainment Industry, IBM

11:00 to 11:15 Networking Break

11:15 to 12:00 noon:  Transformational DIY Entertainment
Technology has removed so many barriers of entry for the creative community. Crowdsourced fundraising and content, combined with new apps and inexpensive equipment, have built into a watershed moment for the do-it-yourself creator. What resulting film, TV, gaming, music projects are connecting with audiences and providing a real business opportunity for the creator and technology provider alike? Top brands, DIY services and producers explore this transformation of the entertainment creative space.

Moderator:
Chris Horton, Director of Artist Services, Sundance Institute

Speakers:
Braxton Pope, Producer of The Canyons
Rob Thomas, Director, Producer, Writer Veronica Mars the movie/Creator Veronica Mars TV show
Hank Green, Co-Founder of Vlogbrothers channel on YouTube and Co-Founder of VidCon
Danae Ringelmann, Co-Founder and Chief Customer Officer, Indiegogo
Christopher Kingdon, CEO and Founder, Plotagon

12:00 to 12:45 Monetization of the Online Network – Who’s Getting it Right?
Multi-channel online networks and large digital brands have built up massive viewing numbers – and eye the same advertising dollars that TV channels get for comparable audiences. How are they working with major platform partner YouTube to grow their business? How are advertisers reacting to splashy Digital Upfront presentations courting their business? What is the value of audiences watching across screens and devices? Top MCNs, digital content powerhouses, advertising partners and their technology partners will debate what is the best way to advance their businesses.

Moderated by:Brent Weinstein, Head of Digital Media, UTA

Speakers:

Colin Decker, Group Operating Officer, Discovery Digital Networks
Erin McPherson, VP and Head of Video, Yahoo
Adam Sewall, Head of Monetization, Ooyala
Atul Patel, CEO of OneScreen
Adam Smith, VP West Coast and National Entertainment Sales, VEVO
Steve Chester, VP Film, Akamai

12:45 to 1:45 Lunch

1:45 to 2:15 p.m. Keynote Conversation with Greg Silverman, President of Creative Development and Worldwide Production, Warner Bros.
Interviewed by Claudia Eller, Editor-in-Chief Film Variety

2:15 to 3:00 p.m.  The New Digital Marketer: Telling – Not Selling – the Story
Online entertainment and brand marketing has moved well beyond the simple strategically placed banner ad or richly produced Web site. To break through to audiences now, studios, networks, online publishers and brands need to dial down the hard sell and use storytelling through online video, clever games and apps, social media and sponsored posts. What are the right strategies to compel today’s consumers to buy what you’re selling? Top digital marketers and their technology partners across the entertainment and brand landscape will debate what campaigns are making an impact now.

Moderator:
David Hayes, Entertainment Evangelist, Tumblr

Speakers:
Bettina Sherick, Senior Vice President,  International Strategic Digital Marketing Twentieth Century Fox
Malcolm De Leo, Chief Evangelist, NetBase
Alicia Jones, Manager and Head of Social Media, American Honda Corporation
David Gibbons, VP Product Marketing Ustream
Nicolaus Beraudo, EVP Worldwide Sales, GM US, App Annie
Jared Hoffman, EVP Content and Programming Partnerships, Alloy Digital

3:00 to 3:30  A Conversation with Facebook
Charles Porch, Strategic Partnershps, Music & Entertainment, Facebook
Interviewed by Andrew Wallenstein, Editor-in-Chief Digital, Variety

3:30 to 3:45 Networking Break

3:45 p.m. to 4:30 p.m. The New Digital First After-Market – What is the Secret to Success?
Studios and TV distributors are building up a serious and increasingly lucrative digital ancillary business, as audiences evolve how they watch content. But it’s not as simple as in the past – i.e. syndicating re-runs to the expected TV channels, or pushing titles to major brick-and-mortar chains. Studios now are routinely selling digital film copies first…sometimes as early as when the movie launches in theaters. TV chiefs are building early and exclusive digital viewing on Amazon.com, Netflix.com and others into the financing and revenue expectations of their series productions. What is breaking through to audiences and driving ancillary business for the film and TV community? Top distribution chiefs and technology partners debate how they are growing the ancillary market.

Moderated by:Mary Shelton Rose, Partner PwC

Speakers:
Tom Gorke, SVP Content Distribution, Viacom Networks
Rick Haskins, Executive Vice President, Marketing and Digital Programs, The CW
Jim Underwood, Executive Vice President, Worldwide Digital and Commercial Strategy Sony Pictures Home Entertainment
Jessica Schell, Executive Vice President, New Media and Digital Entertainment, Universal Pictures
Jill Calcaterra, Chief Marketing Officer, Cinedigm

4:30 to 5:15 Hollywood Breakthrough Elite

New platform creativity is achieving new heights – with digital efforts earning just as much if not sometimes more acclaim than popular, traditionally produced TV and film projects. Who are Hollywood’s visionaries now – creating original productions across media types and platforms? Which creatives are uniquely integrating technologies into their film/TV/gaming projects? Is breakthrough digital achievement impacting the way traditional entertainment is produced? Top breakthrough creators and their partners will walk us through their innovative projects.

Moderated by:
Jenelle Riley, Associate Features Editor, Variety

Confirmed Speakers:
Jay Duplass, Writer, Director, Actor, Producer (Safety Not Guaranteed, Jeff Who Lives at Home, HBO’s upcoming Togetherness)
Derek Waters, Creator, Executive Producer, Host, Drunk History
Scott Aukerman, Creator and Executive Producer, Comedy Bang! Bang! and Executive Producer Between Two Ferns series
Dana Brunetti, Executive Producer House of Cards and Producer (Fifty Shades of Grey, Captain Phillips)
Freddie Wong, YouTube star and founder of FreddieW channel

 5:15 Cocktail Reception

*Agenda subject to change

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SPEAKERS

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