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BIG WRAP FOR ‘ROCK’

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NEW YORK – NBC plans a 3-D season finale for “3rd Rock From the Sun” as a May sweeps stunt, and has secured the Coca-Cola Co. to distribute more than 15 million pairs of glasses to viewers. In what’s…

Piorkowski joins WB TV

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Steven Piorkowski has been named television publicity campaign manager for Warner Bros. In the new post, Piorkowski will be responsible for coordinating consumer publicity for Warner Bros. Domestic…

OWNERS OK INFINITY BUYOUT

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Shareholders of Westinghouse Electric Corp. and Infinity Broadcasting overwhelmingly approved Westinghouse’s $3.9 billion buyout of the radio broadcaster, but not without logistical snafus that…

IT’S ALPHABET COUP

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ABC has brightened its gloomy season with a surprise win in the Dec. 2-8 primetime Nielsen results. Keys to ABC’s narrow victory were Friday’s Barbara Walters spec, Saturday’s football, a credible…

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