THE MARINES MIGHT BE LOOKING for a few good men, but Pinkerton, the security and investigation company, has been looking for a lot of men lately to make sure that the upcoming Oscar ceremonies come…
NBC West Coast president Don Ohlmeyer yesterday espoused to media buyers a "big tent theory" that forgoes advertiser-friendly young demographics in favor of "a relentless pursuit of eyeballs."
Interactive TV could be a gold mine for advertisers, if they act swiftly to shape the programming.
The Broadway industry raised the curtain March 24 on a yearlong centennial celebration, with city officials and industry exex announcing plans for free concerts and performances, exhibitions, a film…
There's a lot of bleeding going on in the commercial production field, with people looking for ways to survive and be responsive to clients.
Specials struck the happiest notes as the post-February-sweeps blues was fairly rampant among most syndicated entries, according to Nielsen national syndication barter rankings for the week ending…
Youth-oriented Fox Broadcasting Co. is determined to expand its reach beyond 18- to 34-year-olds, with chairman Lucie Salhany reiterating to media buyers her publicly stated goal of ranking first…
Live Entertainment is no longer in Chapter 11 bankruptcy after fulfilling the required conditions set out by the court.
UCLA Extension Entertainment Studies and Kagan Seminars will present the two-day seminar "The Future of Film: Producing Motion Pictures For Profit" on April 16-17.
Infomercial (noun): A commercial program, typically 30 minutes in length, that provides the consumer with a product demonstration and in-depth explanation , along with an immediate opportunity to…
Sony Corporation and Lincoln Center are combining forces for a concert to benefit the Lincoln Center Consolidated Corporate Fund, which supports 10 performing arts organizations.