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MIGHTY MARKETING SWORD

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Behind almost every showbiz success is an imaginative marketing strategy. Greater Union – with a 10-member marketing and media unit presiding over a A$5 million ($3.7 million) annual avalanche of TV…

FOREIGN B.O. BECKONS

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Never mind Peoria; the tough question being asked by film distributors these days is: “Will it play in Paris or Prague?” The hunger for more foreign revenue, as well as the growing international…

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