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MIGHTY MARKETING SWORD

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Behind almost every showbiz success is an imaginative marketing strategy. Greater Union – with a 10-member marketing and media unit presiding over a A$5 million ($3.7 million) annual avalanche of TV…

GU tech arm is Asia-friendly

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Greater Union projector, sound and lighting equipment installation subsid Greater Union Village Technology (GUVT) has a special relationship with Asia. Of the 240 auditoriums GUVT is set to equip in…

Union’s State gets makeover

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Greater Union is set to embark on a major restoration and expansion program of its 66-year-old, 2,030-seat State Theater building. Starting next year the project will restore the two levels below…

Moving into digital realm

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Greater Union film laboratory subsidiary Atlab is investing as much as A$4 million ($3 million) into a digital electronic effects bureau, which will open its doors in November in the northern Sydney…

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